How Joy Villa Trolled the Grammy’s and Taught a Valuable Lesson About Marketing
So I’m not going to lie, I didn’t watch the Grammy’s. Although I do consider myself a music guy, I couldn’t stand to watch another award show filled with political speeches from people who don’t seem to know much about the things they claim to support. Much to my surprise, it was actually someone on the right that made the only political statement worth mentioning. An actual overnight celebrity was born when singer, Joy Villa removed a large white jacket to reveal a Make America Great Again dress. Naturally, the left and the media immediately pounced on her.
The amazing thing about what took place here is not that a famous person supports Trump (which certainly is a rare occurrence); but that the bold move was met with such an overwhelming amount of positive support. It turns out that Donald Trump and conservative values are, indeed, popular in this country. This was proven by the fact that Joy Villa gained over 50,000 followers on Twitter (@Joy_Villa) and her album went from 543,000 to #1 on Amazon music overnight.
Much like Donald Trump winning the election, I don’t think many people would have predicted that such a positive outcome could happen as a result of making such a seemingly unpopular move. In fact, I’d almost go so far as to say that the result might have been a little too perfect. I’m not saying that Joy Villa doesn’t actually support Trump; after all, how would I know if I had never heard of her two days ago. However, it does seem like something that a brilliant marketer might come up with.
It was a move that was sure to draw a lot of negative attention, almost akin to walking into a college party wearing the other team’s jersey. On the other hand, obviously there are millions of Americans that voted for Trump and that quietly support him. I say obviously, but I’m not actually certain the famous actors and musicians realized this fact until the aftermath of the Grammy’s. It will be interesting to see what happens next now that we’ve all seen the result of supporting President Trump. Will actors and musicians continue to pretend that everyone agrees with them and hates Trump, or will they acknowledge the fact that America is made up of many different opinions and that tapping into that could be the single best marketing strategy they could possibly utilize. My money is on the former.
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